High Earners, Not Rich Yet (HENRYs) Definition
June 14, 2023

In this insightful article, Investopedia walks you through the definition of a HENRY (High Earner, Not Rich Yet) and the unique challenges of the demographic.

HENRYs (High Earners, Not Rich Yet) are individuals with high incomes, typically between $250,000 and $500,000, who have the potential to accumulate wealth in the future. However, despite their high earnings, HENRYs often face financial challenges due to expenses like taxes, housing, education, and family costs. Many professionals, such as doctors and lawyers, fall into this category. HENRYs are labeled the “working rich” because their wealth primarily stems from their working income, rather than accumulated assets.

Luxury brands have recognized HENRYs as a target market and are incorporating them into their marketing strategies. Marketers believe HENRYs are aspirational buyers, eager to purchase products associated with the affluent lifestyle they aspire to achieve. To improve their financial situation, HENRYs are advised to focus on reducing debt, increasing savings and investments, utilizing tax deductions, and diversifying their holdings.